What is Co-RegistrationCoReg?

Co-registration (co-reg) captures a user's details for a second brand while they're signing up for a first — the classic 'also send me offers from…' checkbox. It generates leads cheaply and in volume, but consent quality is low and the leads rarely remember opting in.

It's tightly regulated under consent and privacy law, and disallowed by brands that need genuine intent.

Like incentivized traffic, co-reg is something a PayTandem brand can rule out per deal, with the creator's attestation on record.