What is Deep Link?

A deep link sends the visitor to a specific product or landing page while still carrying the affiliate's tracking — instead of dumping everyone on the homepage. A creator reviewing one product can link straight to it, which converts far better than making the visitor navigate.

Example: instead of brand.com, the link resolves to brand.com/pricing?ref=tracking — same attribution, better landing.

PayTandem generates deep links that stay first-party and validates the target is on the brand's own domain, so a deep link can never be used to bounce traffic off-site.